Is The Trump Name Really Worth What People Think?

In local news, Buyers are wondering how much is the “Trump” name really worth.

In a lawsuit filed on Tuesday in Miami/Dade Circuit Court, the Plaintiffs (Buyers of luxury condominiums) claim that condos they purchased and that bear the Trump moniker are worth 36 percent more than similar units in buildings that do not carry the Trump name. Damn it! They want to keep it that way!


The lawsuit was filed against the developers of the Trump Towers I, II, and III buildings located in Sunny Isles, Florida. Approximately 80 condo buyers, named in the lawsuit claim that the developers, The Related Group and Dezer Development used the Trump name to attract buyers to the project.


Law.com reveals that Trump’s name can only be used temporarily and could be changed once the buildings are completed. (Hmm? Bait & Switch?) The wealthy Buyers fear that their condos will lose significant value without the cache of the Trump brand associated with their investment. I’m asking…who in the world is still buying condos in Miami? Are these people suicidal investors? So much money sitting in their pockets, they have enough to burn it? God Bless Them!!!


The Plaintiffs are asking to cancel their sales contracts that currently total over $100 million and their deposits returned to them that total over $20 million. Seems to me…like some people caught a serious case of “Buyer’s Remorse” and are trying to “wiggle out” of some poor real estate choices! Good Luck! Let us all know how that works out for you? The unhappy investors are also claiming that the Trump name appeared on promotional materials of the project but not on any of their condo documents or purchase contracts.


Then there is the other issue, allegations that the developer “operated a fraudulent and misleading resale program by manipulating” asking prices in Tower I to support the inflated prices of the units in Tower II & III.


The Donald, who is not named in the lawsuit, and is in Scotland this week (was getting a chilly response from the Scottish locals on his proposal of a future golf course project amid environment concerns that the project would bring to the Aberdeen area), was quoted as saying that he was “honored” by the lawsuit.


Well I’m glad that he’s flattered…This just supports his decades-long crusade of turning his name into one of the world’s most valuable brands and commodities. I agree with Mr. Trump…branding is everything! Loyal subscribers remember the “Luxury Resort Portfolio” name!!!


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The information herein is believed to be accurate but not guaranteed and may be subject to errors, omissions and changes without notice. This is not to be construed as a solicitation of property presently listed for sale.

All information is derived from the Palm Beach County Property Appraisers website and the MLS.

This entry was posted in Donald Trump, luxury condos, luxury real estate, Luxury Resort Portfolio, Miami-Dade, The Smiths, wealthy on by .

About Luxury Resort Portfolio

Luxury Resort Portfolio – "The Definitive Source For Luxury Real Estate In South Florida" is Co-Founded by Boca Raton luxury real estate specialist Philip Lyle Smith and South Florida luxury real estate broker Carla Ferreira-Smith, collectively known as, “The Smiths”… and together we represent, market and sell the most prestigious Baca Raton Oceanfront Estates and Waterfront Luxury Real Estate. As former Sotheby’s International Realty and Christie’s International Real Estate affiliates and an authority in Boca Raton luxury real estate for more than a decade, Palm Beach County Realtors,The Smiths, specialize in the sale and acquisition of fine properties found along the Gold Coast of South Florida from Miami to Ft. Lauderdale and Boca Raton to the Palm Beaches. Philip and Carla Smith bring a sincere commitment to their profession and offer their clients incomparable firsthand knowledge and experience. Devoted and committed to our clients’ confidentiality, we provide our trusted advice and are appreciated for our family values with a great deal of respect for home and community. Representing both buyers and sellers of the finest residential luxury real estate in South Florida from the oceanfront estates of Highland Beach and Delray Beach through the waterfront intracoastal homes of Manalapan, Gulf Stream and the mansions of Palm Beach, Luxury Resort Portfolio instills in its’ real estate professionals the importance of understanding how personal the decision is to buy or sell your home and that that the procedure should not only be stress-free... but financially rewarding. It is with great pride that Philip Lyle Smith and Carla Ferreira-Smith offer to you their superb client services.